SERVICES

SERVICES

1. E-MAILS

Realizing the fact that most Asians are computer savvy we realize that the best way to reach them is via some technology oriented medium. Which medium can be better than "E-MAILS"? E-mail is the best answer to all this. Mostly all Asians log on to the Internet and check their emails as a ritual.

Data Source

We conduct and participate in a number of Asian events throughout the year. During the registration we collect the entire profile of the audience.

We do our own research throughout the year. During the Quantitative research process we build and update our database.

When we do an e-mail campaign for a client we use the return emails to update our database

From secondary research

Over the years we have collected a huge email database.

All our subscribers are profiled well. Our audience is profiled in terms of age, sex, education, profession, income (in most cases) and geography.

We let marketers identify their audience from our database and help them reach out to only that focused set of audience.

Category Of Email List-

Category	Chinese	Koreans	South Asians	Filipinos	Vietnamese
Residential	164,980	42,190	92,941	47,618	39,000
Business Owners	72,534	20,800	66,933	21,779	22,855
Women	57,812	20,687	40,520	22,366	19,980

South Asians comprise of 86% Asian Indians; 8% Pakistanis and 6% Bangladeshis

Rough breakdown of the Asian Indian Groups –

Telugus – 18%

Tamils- 13%

Malyalees – 05%

Kannadigas – 06%

Gujratis – 12%

Marwaris – 03%

Marathis – 10%

Bengalis – 12%

Punjabis – 08%

Others- 13%

The profiles of our Audience:

Category	Count
Male	51%
Female	49%
College Graduate	94%
Professional	71%
Top Management	12%
Average Household Income	$69,500
Household Income ($100,000+)	37%
Age	29-49

This is where our members are located:

Geography	Count
NY & NJ & CT	45%
CA	27%
IL	8%
PA	6%
MA	5%
WA	3%
Others	6%

We Can-

Select the database to whom the email has to be sent (based on the client specifications)

Sent out the 1^st round of emails

Send reminder emails

Provide the tracking report

2. DIRECT MAIL

Direct mail is a very focused and economical way to reach out to a very targeted audience. It is a response driven method where a client can measure the effectiveness.

Data Source

We conduct and participate in a number of Asian events throughout the year. During the registration we collect the name / address & entire profile of the audience.

We do our own research throughout the year. During the Quantitative research process we build and update our database.

When we do a direct mailing campaign for a client we use the return mails to update our database

From secondary research

Over the years we have collected a huge direct mail database.

All our subscribers are profiled well. Our audience is profiled in terms of age, sex, education, profession, income (in most cases) and geography.

We let marketers identify their audience from our database and help them reach out to only that focused set of audience.

Category Of Direct mail List-

Category	Chinese	Koreans	South Asians	Filipinos	Vietnamese
Residential	206,016	56,001	159,544	68,786	71,002
Business Owners	109,334	29,533	74,242	26,009	41,468
Women	68,112	23,080	45,570	39,007	28,767

South Asians comprise of 84% Asian Indians; 10% Pakistanis and 6% Bangladeshis

Rough breakdown of the Asian Indian Groups –

Telugus – 15%

Tamils- 10%

Malyalees – 05%

Kannadigas- 04%

Gujratis – 14%

Marwaris – 03%

Marathis – 09%

Bengalis – 10%

Punjabis – 13%

Others – 17%

The profiles of our Direct Mail Audience:

Category	Count

Male	54%
Female	46%
College Graduate	96%
Professional	66%
Top Management	12%
Average Household Income	$67,000
Household Income ($100,000+)	43%
Age	25-60

This is where our DIRECT MAIL members are located:

Geography	Count
NY & NJ & CT	40%
CA	33%
IL	6%
PA	6%
MA	5%
WA	3%
Others	7%

We Can

Select the data (names & addresses) to whom the direct mail has to be sent (based on the client specifications)

Print the labels

Do the flyer insertion & labels

Mail the ready direct mail pieces

Provide the report / response

3. RESEARCH – ASIAN MARKET

Our research includes:

Primary Research

Secondary Research

Secondary Research: We have a data library of our own build from various sources & census. We provide information based on the needs of the client.

Primary Research: We help clients do market testing, study consumer behavior, audience profiling, concept testing, comm. Checks, brand study, efficiency of ads etc.

In Primary Research we do both Qualitative & Quantitative research

Qualitative:

Quantitative:

4. Events

We coordinate and arrange events. This could be done both ways –

If the client is organizing the event themselves

Or the client is participating in the event organized by some other company